Internet Marketing Tips
Whether you run a business online, offline or both, an internet marketing strategy is a necessity for most companies today. While old school marketing fundamentals are in place all over the internet, if you truly want to create an effective online marketing campaign, there are a number of things you can do to get off to a good start.
1. Know your audience. This seems obvious but you would be surprised at the number of companies who think they are performing well in marketing, yet they can't define a target customer. If you can't clearly define a customer, all your other marketing efforts are useless.
2. Know what your audience wants. Again, the more clearly you can define your customer's needs, the better you can solve their problems.
3. Show your customer how your product, service, or website can fill a need or solve their problem for them. This, after all, is what marketing is...solving a problem or filling a need.
More techniques to improve your online marketing:
- Start a blog and submit it to blog directories to increase your exposure.
- Optimize your site for the search engines. Also known as SEO
- If you personally represent your company or your brand, include a photo to present yourself more personably. A personal image may also instill trust.
- Make use of Press Releases and PR sites such as PRWeb.com
Resources
(These are not affiliate links, I make no money off these recommendations. I suggest these resources because I have truly learned from these people.)
James Martell - Affiliate Marketers Handbook James Martell, publisher of Affiliate Marketers Handbook, is designed for you if you are brand new to building websites, running an online business, and internet marketing, James has a way of explaining the how to market a website from the ground up. From choosing a niche website concept to article marketing, the ebook and James' member website shows you everythng you need to know. More than just a membership site or how-to ebook, Martell offers weekly mentoring and ongoing guidance.
You'll get step by step instructions and answers to your questions - a bargain in today's economy at any price. The cost is $167, which you could easily make in a day with a seasoned web site. At the very least, sign up for the email newsletter and follow some of the free tips for increasing traffic and conversions. James has been an affiliate marketer for 10 years, and has a passion for teaching others what he knows, how to make a good living on the internet.
Dr Andy Williams - EZSeo.com Andy's newsletter is full of practical advice every single week, and it's free. Just subscribe via email or RSS and start reading his stuff. Every single issue is useful and contains tips that are easy to implement. Andy is dedicated to helping other learn SEO.